A Simple Guide to Your Marketing Plan

• 1 min read

The 6 Ps: plan, product, price, promotion, place and performance …

Smart, targeted, relentless marketing is often the difference between a business that has reached a plateau and one that has reached its potential. Savvy entrepreneurs who respect the power of marketing think of it as an investment rather than an expense, and devote money, time and energy to their marketing goals.
The TSBDC provides this and other guides for you to use at tsbdc.org/downloads.

Here is what you will find:

  • p. 4 — Plan: Without one, your efforts will be scattered 4 and your results not measurable.
  • p. 5 — Product: Is there a demand? How will you 5 differentiate yourself from the crowd?
  • p. 7 — Price: How much is too much? 7 Are sales high, but profits low?
  • p. 8 — Promotion: How will you create awareness? Can 8 effective marketing be exciting, too?
  • p. 14 — Place: How will you connect your product 14 or service with your customers?
  • p. 15 — Performance: Measuring the effectiveness of your marketing 15 may be challenging. But it’s invaluable

📌 Access the complete guide created by the TN Small Business Development Center here.