Getting Started: Market Research and Competitive Analysis

Market research helps you find customers for your business. Competitive analysis helps you make your business unique.

Market research blends consumer behavior and economic trends to confirm and improve your business idea.

It’s crucial to understand your consumer base from the outset. Market research lets you reduce risks even while your business is still just a gleam in your eye.

This is part of the “10 steps to start your business” series. SBA provides this and other guides for you to use at https://www.sba.gov/business-guide.

Here is what you will find:

• How to use market research to find customers
• How to use competitive analysis to find a market advantage
• Free small business data and trends

📌 Access the full SBA guide here.

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