Capability Statements & Elevator Pitches

Learn how to compellingly answer “What do you do and why should I care?”

A capability statement is a document that outlines an organization’s core competencies, qualifications, and experience. An elevator pitch is a compelling overview of a product, service, idea, or individual, delivered in the time it takes to ride an elevator. The goal is to grab the listener’s attention and communicate the key points in a clear and engaging manner.
The TN APEX Accelerator provides this and other courses for you to use at https://apex.tennessee.edu/on-demand-webinars#core.

Here is what you will find:

• What They Are & Why They Matter
• Key Elements of a Strong Capability Statement
• How to Craft a Memorable Elevator Pitch
• Tips for Customizing to Your Audience
• Tools, Templates & Practice Resources

📌 Access the complete course created by the TN APEX Accelerator here.

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